SEO Academy Resources: Free Skills, Tools, Guides & Templates | Hawk Academy
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Resources

Free SEO Resources

Everything the academy teaches, as a free library: 47 Claude SEO skills, 21 interactive tools, 30 in-depth guides, AI prompts, templates, and data sheets. No email walls. Built from the framework used across 500+ StudioHawk client campaigns.

Start here

The Hawk Academy SEO Roadmap

The 10-step roadmap StudioHawk uses to train a 120-person SEO agency. Maps every step to a free Hawk Academy guide, Claude skill, tool, and course module.

Open the roadmap →
10
Claude Skills
47
Free Claude SEO skills

Claude SEO Skills

Pre-built Claude system prompts that audit your site, find content gaps, and generate SEO action plans. Download the .md file and add it to a Claude Project.

  • Technical SEO Audit
  • Schema Markup Auditor
  • Entity SEO Auditor
  • Industry-specific audit skills
View all 48 skills
AI Prompts
12
Copy-paste, no install

AI SEO Prompts

Free SEO prompts you can paste into Claude, ChatGPT, or Gemini. No install, no Claude Project setup. Score your site 1-5, find your information gain gaps, or optimise title tags. Copy. Paste. Done.

  • Winning Google Score Card
  • Information Gain Finder
  • Title Tag Optimizer
  • Brand Consistency Audit
View all 12 prompts
Free Tools
21
Free interactive SEO tools

Free SEO Tools

Interactive browser-based tools you can use right now. Map the topics you own from Search Console data, validate your schema markup, check if AI can see your pages, or find your Search Console quick wins.

  • Social Topical Map Generator NEW
  • Schema Markup Validator NEW
  • AI Visibility Tester LIVE
  • Search Console Quick Wins LIVE
View all 21 tools
SEO & AI Search Guides
32
In-depth SEO guides

SEO & AI Search Guides

In-depth articles covering SEO fundamentals, technical optimisation, AI search, and content strategy. Written by SEOs who run the tactics on real client sites.

  • Beginner's Guide to SEO in 2026
  • Core Web Vitals Checklist
  • E-E-A-T Explained
  • Optimising for ChatGPT & Perplexity
Read all 32 guides

Trending this month

The resources people are finding and clicking from Google search right now, straight from our Search Console data.

1 · Resource
Free Australian Backlinks
2 · Claude Skill
Ecommerce SEO Audit
3 · Free Tool
AI Search Page Audit
4 · Claude Skill
Cannibalization Detector
5 · Guide
Digital PR for Link Building
6 · Guide
Topical Authority Map

Ranked by clicks from Google search over the last 28 days (Search Console, refreshed monthly).

Free templates library

Free SEO Templates

Audit checklist, content brief, monthly report, technical checklist and more. One-click copies, no email wall. The real sheets a 120-person agency runs.

Browse the templates

Backlinks by region

Vetted, legitimate places to earn a free backlink: the global master list plus dedicated deep-dives for Australia, the US, and the UK, each with its own copy-and-work sheet.

The master list

Free Backlinks List

The global master list: vetted, legitimate places to earn a backlink across Global, AU, US, UK, EU and Canada. No spam, no paid links. Make a copy of the sheet and work it as a checklist.

Open the resource

Region deep-dive

Free Australian Backlinks

55 high-authority Australian backlink sources across 7 tiers, led by free .gov.au state supplier portals. Direct sheet, free.

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Region deep-dive

Free US Backlinks

Over 50 high-authority US backlink sources across six tiers, led by SAM.gov and the state procurement portals. Vetted, anti-spam, free.

Open the resource

Region deep-dive

Free UK Backlinks

50 high-authority UK backlink sources across six tiers, led by Contracts Finder, Find a Tender and the devolved government portals. Vetted, anti-spam, free.

Open the resource

Data sheets

Working spreadsheets you copy once and use all year.

Free downloadable

The AI Keyword Sheet

Google Sheet that bulk-converts your keyword export into the questions people ask ChatGPT and Gemini, plus persona and intent per row. Make a copy, paste, done.

Open the resource

Free downloadable

The 2026 Digital PR Calendar

Every seasonal link moment of the year, with the window to pitch and a data-led angle for each. Make a copy and plan a year of earned links.

Open the resource

Quick answers

What is Hawk Academy?

Hawk Academy is a free SEO academy built by StudioHawk, Australia's largest dedicated SEO agency. Every resource on this page (the skills, tools, guides, prompts, templates and data sheets) comes from the same framework the agency runs across 500+ client campaigns, published free.

Are these SEO resources really free?

Yes. Every resource is free with no email wall: tools run in your browser, skills and templates download directly, and the data sheets are make-a-copy Google Sheets. The academy is how StudioHawk shares what it knows; some readers later become course students or clients, and that is the whole model.

Where do I start?

Start with the SEO Roadmap at the top of this page. It maps the 10 steps StudioHawk uses to train its own SEOs, and links the right guide, skill, and tool for each step, so you work through the library in order instead of guessing.