Home What's Included About us Contact Sign In Enroll For Free

What's Included

The SEO training pros use – now available for free to everyone.

Hawk Academy is a full-stack SEO course created by StudioHawk's leading SEO experts. From foundational skills to advanced techniques, it's all here — and it's free forever.

Hawk
Hamit Demir
Hamit Demir
"No matter what level you are in the field of SEO this course is for you."
★★★★★
Daniel Gladki
Daniel Gladki
"Hands down one of the most comprehensive SEO Courses..."
★★★★★
Global Search Awards Winner
APAC Search Awards Winner
SEMrush Search Awards
Marketing Innovation Awards
Mumbrella Awards Winner
AWIA
Global Search Awards Winner
APAC Search Awards Winner
SEMrush Search Awards
Marketing Innovation Awards
Mumbrella Awards Winner
AWIA

Built for learning SEO your way

Hawk Academy's hybrid learning dashboard gives you videos, quizzes, and downloadable resources — all designed to help you learn SEO at your own pace and in your own way.

Hawk Academy Dashboard
Course catalog

Training materials used by StudioHawk, a global award-winning agency.

Hawk Academy isn't generic course content thrown together for profit. It's the same training material we use at StudioHawk — an agency trusted by some of the world's biggest brands. Now, it's all free for you.

Learn how to rank sites from scratch and keep them there.

Whether you're building a brand-new site or optimising an existing one, Hawk Academy covers the full journey — from building authority and driving sustainable traffic, to staying competitive in the AI era of search.

Team working together
Quiz interface

Learn by doing, not just watching.

Hawk Academy emphasises hands-on learning. With quizzes at the end of every module, custom-built templates, and real case studies, you'll reinforce what you learn and put it into practice immediately.

Insights from brands that set the standard in SEO.

Learn from the strategies behind brands like Officeworks (over $1B in eCommerce sales). Whether you're a founder, marketer, or creator, you'll get insights from campaigns that have driven real, measurable results.

People collaborating
Forum interface

Share your experience in the Hawk Academy forum

Connect with fellow learners in the Hawk Academy community forums and our LinkedIn group. Ask questions, share wins, and get support from peers and experts alike.

Learn, earn, and level up

As you progress through Hawk Academy, unlock special resources and downloadables — AI checklists, website migration planners, white papers, and more. These are the tools that pros use every day, now in your hands.

Hawk Academy certificate

What makes Hawk Academy different from other SEO courses?

We evolve with Google, so your skills never fall behind

It's no secret that Google consistently releases algorithm updates every year. We strive to update Hawk Academy alongside Google's changes so you're always learning the most current, practical SEO tactics.

As SEO evolves, so does Hawk Academy

From AI Overviews to answer engines like ChatGPT and Perplexity, Hawk Academy covers everything. We continually release new modules so you can master the next era of SEO.

Built by true industry experts

All content has been created by StudioHawk, one of the world's most awarded SEO agencies. With an average ROI of 300%, we're confident we can provide you with the tools to succeed.

What will you learn?

SEO Fundamentals 101
Understanding Search Intent
AI Search Optimisation
Technical SEO Essentials
Site Architecture & Page Speed
Google Search Console Setup
Google Analytics Basics
Blogging for SEO
Schema Markup & Structured Data
eCommerce SEO Best Practices
Service Page SEO
On-Page SEO Elements
Writing High-Quality SEO Content
Link Acquisition Foundations
Digital PR & Outreach

This is just a taste. Enrol now to browse all upcoming modules.

Learn from the best in the business

Led by StudioHawk's Founder & CEO, Harry Sanders, and Chief of Staff, Lawrence Hitches — Hawk Academy is taught by the experts behind the world's top SEO campaigns.

Harry Sanders
“When I started in SEO, there wasn't a clear path or playbook — I had to figure it all out the hard way. Hawk Academy is what I wish I had back then: real-world, no-BS training from people who actually do the work every day.”
Harry Sanders
Founder, StudioHawk

Hawk Academy FAQ's

What is Hawk Academy?

Hawk Academy is a free, comprehensive SEO training platform created by StudioHawk, one of the world's most awarded SEO agencies. It covers everything from SEO fundamentals to advanced AI search optimisation.

Is Hawk Academy really free?

Yes, 100% free. There are no hidden costs, no premium tiers, and no paywalls. Every module, quiz, and resource is available at no cost — forever.

Who is Hawk Academy for?

Everyone! Whether you're a complete beginner, a marketing professional, a small business owner, or someone looking to upskill — Hawk Academy is designed for all levels.

How long does it take to finish?

You learn at your own pace. Some students complete it in a few weeks, others take a few months. There are no deadlines or time limits.

Will this help in my career?

Absolutely. SEO is one of the most in-demand digital marketing skills. Completing Hawk Academy gives you practical, real-world skills that employers value.

Do I need any prior SEO knowledge?

Not at all. Hawk Academy starts from the basics and builds up. It's designed so that anyone can follow along, regardless of experience level.

Can I ask questions if I get stuck?

Yes! You can use the Hawk Academy community forums and LinkedIn group to ask questions, get help, and connect with other learners.

Is the content up to date?

Yes. We update Hawk Academy regularly to reflect the latest Google algorithm changes, AI search developments, and industry best practices.

Can I come back and review the content later?

Of course! Your progress is saved and you can revisit any module at any time. We encourage reviewing content as the industry evolves.

I'm a business looking for help with my SEO?

If you need hands-on SEO support for your business, visit StudioHawk to learn about our agency services.

You're in good hands.

Our clients include:

Kogan SEMrush Officeworks The Good Guys PETstock